the coca-cola case

In 2013, the Coca-Cola Company was awarded Creative Marketer of the Year by the Cannes Lions Festival (known as the "Oscar of Advertising") for the first time ever in history and nearly 50 years after the Festival's inception. Just one year before that, Jonathan Mildenhall, Senior Vice President of Integrated Marketing Content and Design Excellence, orchestrated the development of Content 2020, a blueprint for how all Coca-Cola's branding content ranging from traditional TV commercials to viral and social media content should be procured, built, tested, and distributed in the next 10 years. This case provides a unique opportunity to "look under the hood" and understand how the main principles of Content 2020 work and infer how the beverage company achieved its most prestigious marketing award of all time.

With the presence in more than 200 countries and the daily average servings to 1.9 billion people, Coca cola marketing strategy is worth talking about.

25 mar 2011 - Last month, the Surrey Teachers Association (STA) hosted a film night for its members, showing the National Film Board production The Coca Cola Case. The film, which won a Best in Festival Award in 2010 at the Canadian Labour International Festival, chronicles a pair of lawsuits launched against the ...
More than a documentary, it's a vehicle for a global movement for corporate accountability and union rights.

7 mag 2016 - Passeggiando piacevolmente nel centro di Atlanta per circa 3,5 chilometri si possono ripercorrere le fasi di crescita ed espansione di un marchio famoso in tutto il mondo. In circa 20 minuti, si può passare infatti dalla sede originaria di Coca-Cola – dove 130 anni fa soltanto un uomo al mondo conosceva ...
I 130 anni di Coca Cola dalla sua sede originaria all'attuale quartier generale.

26 mar 2010 - Unfortunately, The Coca-Cola Case refuses to stay on topic, jumping at everything that makes the filmmakers mad. So we have a diatribe against Chicago college protesters - right-wing nitwits who are against anyone who would knock a U.S. company. Elsewhere, the film compares the hourly wages of ...
NFB documentary tries to tackle soft-drink giant but veers off topic

Coca-Cola has won at D&AD and the Emmy's. Quite simply, there is no other brand like it. Find out more about the brand in this case study.

This feature length documentary present a searing indictment of the Coca-Cola empire and its alleged kidnapping, torture and murder of union leaders trying.

Sinaltrainal v. Coca-Cola was a court case filed against Coca-Cola in a Miami district court in 2001, demanding a monetary compensation of $500 million for the deaths of three workers in Colombia. The plaintiff was Colombian trade union Sinaltrainal (National Union of Food Workers). The union attempted to use the Alien ...

It was Martin Luther King who once said that ‘injustice anywhere is a threat to justice everywhere.’ These are the words belted out over a megaphone as a group of supporters in the US take to the streets to speak out against Coca Cola’s shady business practices in countries such as Colombia. This is part of the Stop

In this feature-length documentary, directors German Gutiérrez and Carmen Garcia present a searing indictment of the Coca-Cola empire and its alleged kidnapping, torture and murder of union leaders ...

A documentary film by German Guttierez and Carmen Garcia about Coke and labour rights in Latin America.

Two lawyers and labor rights' activists, Daniel Kovalik of the United Steel Workers of America and Terry Collingsworth of the International Rights Advocates,…

Just exactly how Corporations treat people, especially those in the third world. In this feature length documentary, directors German Gutierrez and Carmen Garcia present a searing indictment of the Coca-Cola empire and its alleged kidnapping, torture and murder of union leaders trying to improve working conditions in ...

Directed by Carmen Garcia, German Gutierrez. Two lawyers and labor rights' activists, Daniel Kovalik of the United Steel Workers of America and Terry Collingsworth of the International Rights Advocates, and their partner Ray Rogers of Corporate Campaign firmly believe that US multinational corporations should be held accountable for the shabby practices of their business associates throughout the world. To lead their battle, they resort to ...

www.nfb.ca/the-coca-cola-case 'The truth that refreshes' In this feature length documentary, directors German Gutiérrez and Carmen Garcia present a se...

Exactly how companies treat people, especially the third world. In this feature documentary, German directors ...

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16 mar 2011 - The Coca-Cola Case is an unsettling feature-length documentary by directors German Gutierrez and Carmen Garcia exploring the subject through the lens of America's favorite soft drink, investigating the allegations that Coke orchestrated the kidnapping, torture and murder of union leaders trying to ...

Columbia is the trade union murder capital of the world. Since 2002, more than 470 workers' leaders have been brutally killed, usually by paramilitaries hired by private companies intent on crushing the unions. Among these unscrupulous corporate brands is the poster boy for American business: Coca-Cola.

31 mag 2012 - You'll never look at a can of Coke the same way after seeing this documentary film.Directors German Gutierrez and Carmen Garcia present a searing indictment of the Coca-Cola empire and its alleged kidnapping, torture and murder of union leaders trying to improve working conditions in Colombia, ...

Coca-cola et la formule secrète - INFRAROUGE - Duration: 51:37. Infrarouge 352,006 views · 51:37 · The ...
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